Read The Wall Street Journal. I’m not kidding. I found the most fascinating article on bras there. Don’t know how many of you beautiful women over 50 read the WSJ, but I get it daily, and Christina Binkley’s May 13th article, “Bra Building: New Engineering for Bigger Curves” is a gem. Why would the WSJ feature almost a whole page on bras? Well, bras are big business–and getting bigger. It seems that bra sizes have gone up in the last decade, and D or DD sizes are not uncommon. In fact, manufacturers have been cranking up cup sizes to KK.
The article says baby boomers need a lift to support their sagging breasts–thus the need for the “engineered” bra. But I, for one, have been observing the young girls with bovine breasts who feel the need to bare beaucoup cleavage instead of hooking up a little more engineering than their mothers or grandmothers. I’m convinced it’s all the hormones in their burgers and chicken nuggets, not to mention the milk they drink that’s injected with rBGH to speed up production.
But never mind them, it’s all about me, and I’ve been looking for that perfect bra where the underwire doesn’t gouge my chest after two hours and doesn’t cost a week’s earnings. And bras aren’t cheap. It seems a good bra can cost up to $100. And why is that, you might ask? Because, what do you know, good bras have over 24 working parts, and all that engineering costs money! So if you have good information on a great bra at a great price, please come forward and share that information with us women over 50.
In the meantime, visit the WSJ video, where the journalist interviews a bra maker and seller – there’s a 12-second ad you’ll have to sit through first, but it’s worth it. And here’s the link for the article:http://online.wsj.com/article/SB10001424052748703339304575240382280390218.html