Category Archives: Businesses

Sharon C. Jenkins: Taking Ownership of Her Life as an Authorpreneur

Sharon Jenkins
Sharon Jenkins

Literary consultant Sharon C. Jenkins has helped hundreds of authors and writers get their messages out to the masses over the years. She has performed many tasks from hosting workshops and webinars to assisting new and established authors through the intricacies of self-publishing.  Her reputation as The Master Communicator has qualified her as one of the most in-demand writing and media professionals in her hometown of Houston, Texas.

There was just one thing. Sharon is also an author and when it was time to market her own books, she found it difficult to rely on the tried and true advice she’d given to her clients. “It’s hard to switch from consultant to client. In order to practice what I preached to others, I had to change my mind about my work,” says Jenkins.

The first shift was glaring. Jenkins decided that it wasn’t enough to think like a creative, but she had to embrace what she did as a business. Recognizing that publishing required her to budget, research, strategize and execute in the same manner as traditional publishers, she began to embrace her efforts as entrepreneurial.   shiftkey

“It was amazing. The revelation that I could either be one more struggling author with a book or take ownership of my publishing and strategize was mind-blowing.”

Jenkins saw almost immediate results. Once she fully embraced herself as an entrepreneur, she also embraced the concept of being an “authorpreneur.” She studied publishing house business models as well as changed her mind about expenses, and viewed them as investments into herself, the business.

Jenkins bookIn 2014, she published Authorpreneurship: The Business Start-Up Manual for Authors as a way of evangelizing the good news of being an authorpreneur. She states, “I wanted to make it easier for others who wished to take their self-publishing efforts seriously. The manual provides both information and encouragement.”

This year Jenkins is launching another authorpreneurship book, Will the R.E.A.L. Authorpreneur Please Stand Up? A Collection of Inspirational Stories Celebrating R.E.A.L. Authorpreneurs, an anthology featuring publishing superstars. She will also be releasing a companion guide, Will the R.E.A.L. Authorpreneur Please Stand Up? 81 Tips for the R.E.A.L. Successful Authorpreneur.
Sharon C. Jenkins is a cheerleader for women seeking their second act in life. “Some of the stories in my latest book are absolutely riveting and inspirational. There are women just like me who didn’t have time or money to waste, and in some cases, they needed a lifeline. Publishing gave them that lifeline.”

To learn more about Sharon, visit her site

Manicures & Spring Rolls


Recently, I decided to get a manicure.  It’s not something I do very often but I needed a fast and cheap escape while waiting for my husband at Verizon.  He either lost his cell phone or had it stolen in Miami where he went to have back surgery in April.  Buying a new phone should be simple, right?  But, nothing at Verizon is simple.  Since Len was not driving yet, I had to take him there but the thought of sitting in Verizon and dealing with his problems just felt too overwhelming.  I’ve got my phone and it works just fine – thank you.

Off I went to Hollywood Nails & Spa at River Ridge shopping center.  I had never been there before and was pleased to see how clean and shiny it was.   As soon as I sat down, my manicurist gave me a bottle of water. A few minutes later she came back with two piping hot spring rolls on a little white paper plate and placed them on the table between us.  I’m thinking it’s her breakfast, after all it’s only 9:30.  The aroma is killing me but I pretend the spring rolls aren’t there.  The manicurist (promise to get her name next time) begins to clean and prepare her tools .  “Eat,” she finally says.  I look around to see if anyone else is eating spring rolls but no one is sitting close enough for me to know for sure.  Delicious.

spring rolls

I tell her how much I love her spring rolls and ask her where she is from.  Viet Nam.  I love Viet Namese food and tell her I wish Asheville had a Viet Namese restaurant – or at least a good one.

I’m devouring the second spring roll when the manicurist removes the empty paper plate and replaces it with hot soapy water. “Soak,” she says.  Once my nails are polished and dried, the manicurist gently massages my hands and arms.  Thinking this is it, I’m ready to get up and pay, but the manicurist says she will be right back.  When she returns, she’s got two white steaming towels to wrap my hands in.  So, so nice.  Finally, I get up to leave and I notice several customers chomping on spring rolls.  I asked the other customer at the cash register if everyone here gets spring rolls.  Affirmative.  OMG, this business owner knows a little something about customer service!  Maybe she could teach a class at Verizon.  

hot towels

One more thing, the price was five dollars cheaper than my last manicure.  Guess who got a five dollar tip?

After the manicure!


Alley Girls: A Good Thing to Support

This was sent recently to Oops 50 from Left Brain Productions, and, as a former manager of a tech startup, I got very excited by it. I hope you will check out the video and think about supporting this very worthwhile project!  

We at Left Brain Right Brain Productions are reaching out to you in the hopes that you are able to help us out by spreading the word about our project. Any help you can provide in spreading awareness is much appreciated.

Favor to ask – we have a lot of projects going on, but there’s one we had to share.  We just launched a new series called “Alley Girls.” It’s a scripted show about women in tech startups, and it’s going to be awesome!  We announced the series at an event in NYC last week, and have a great Kickstarter video.  We need your help to spread the word, and have pasted a sample of what we’re sending to some folks.

1.  “Alley Girls” is a project I’m supporting about women kicking ass in tech startups – visit, watch the video, and if you like what you see, pledge $1 or $10 to the project
2.  Please share with 1 friend – we’re trying to get as many women supporting Alley Girls as possible!
3.  Like the project on Facebook:

Thanks for your support!

No Discount at Kmart for People Over 50

Annice hiding behind sunglasses

Well folks, it looks like is in trouble.  So many people are reading our blog, including Kmart (representing Sears Holding Management Co.) lawyers because we got a letter from them electronically and a hard copy delivered by FedEx today.

It seems, in our post Do you know about the Discounts for Baby Boomers dated Feb. 28, 2012, we included Kmart on a list of retailers who give a 20% discount for people over 50.  Well, I’m not sure if tons of folks were flocking to Kmart as a result of our blog post, but somehow their lawyers found out about it and wrote us a letter stating that:

1) We must remove the incorrect information from the website- DONE

2) Print a correction or retraction on our website to inform our readers- DOING THAT NOW

3) Provide them with the source of this misinformation, and any other  print or electronic media outlets to whom we have given this info, so they may similarly inform others of this mistaken information-DONE

So fellow baby boomers, we apologize for the misinformation to you and to Kmart and hope you will continue to read our blog anyway and shop at Kmart.



Nice People Behaving Badly?


One of the newspapers delivered daily to my home is the WSJ.  Oddly enough, I don’t read it for the Money and Investing section but the front page news.  I also enjoy the marketing and technology trends, recipes, and the wonderful week-end section.  And, I usually let the papers pile up and read a few at a time, making the news outdated.  I don’t care, it’s always interesting in the present moment when I’m reading it.  One article, last week, that raised an eyebrow had to do with baby boomers.

Securities regulators and prosecutors are battling what they say is a nationwide surge

in investment fraud against baby boomers.  In many cases, the victims pursued risky bets to

overcome losses suffered during the

financial crisis—a trend that regulators say is worsening. 

Wall Street Journal, December 14, 2011

I'm not home!

Now that’s scary.  I always thought it was  “old people” who got suckered into scams.

Is my generation that gullible?

Well, it seems some of us cared about our future and that makes us vulnerable.  It also forces some otherwise good people to behave badly.


I got somewhat scammed myself recently.  I hired someone I knew for a small remodeling job in my kitchen (cabinets and a concrete countertop).  I paid her a deposit after I paid her in full for the finished cabinets.  I’d like to mention she asked to be paid in full when the job wasn’t even complete, and I did.  Then, she made samples for the countertop and after 8 – I could not approve one of them.  Nothing popped out at me, and I got tired of not having a countertop for weeks on end and honestly didn’t think after 8 tries, she could produce a good one.  So,  I decided to go with granite – something she did not do.

I apologized for not liking the samples and asked for my deposit back.  Well, this friendly remodeler basically told me to f—off.  She claimed the samples cost money and she bought the materials (concrete) already and I had to pay for that.  I went back to the contract which did not say I had to pay for samples or material in advance, or that the deposit was non-refundable.  To end the dilemma, I offered to split the deposit with her – for her troubles – and she basically said to to f–off.

Judge Judy

I’m guessing if the remodeling business was booming, this contractor would give my deposit back, but in this economy she’s behaving badly.  I informed her I was going to file a complaint in small claims court because I can’t afford to lose that deposit, but she doesn’t seem to care.  Now I will let a judge decide our fate.

What would Judge Judy say?  Is this a case of nice people behaving badly?