Let’s face it – no one likes to talk about death. Whether it’s our own, our parents, a spouse, or a friend, it hasn’t been a conversation topic of choice…..until now. Not surprisingly, we baby boomers are re-inventing our end of life practices and attitudes around death.
Here are the facts:
- Cremation rates have soared to more than 40% of all deaths (close to 90% in some states)
- Burial costs have reached high, sometimes unaffordable levels
- Families are transient, and family members no longer live in close proximity to each other, nor to a family burial site
- Religious tenets are more flexible regarding cremation as an option for disposition
Many recent articles, books, and other media point toward the growing number of cremations, both in the US and worldwide. Baby boomers especially, are breaking tradition in their spiritual beliefs, environmental convictions, and affinity toward individuality in all aspects of life. The funeral industry concedes to this rapid conversion to cremation, yet products for containment of cremation remains are limited, and are often mass-produced and outsourced.
Shine On Brightly is an online company that was launched in 2008 – the result of a lifelong passion for art, love for people and their stories, and lots of research on the changing trends around life and death rituals (especially among baby boomers). Fifteen months later, Founder and Owner, Adrienne Crowther lost her husband of 30 years. Nine months after that, his sister, who had been one of her dearest childhood friends, also died. Adrienne’s work and business is truly unique and I thought it appropriate to address this subject for our oops50.blog.
What are your plans? When my own father died in 2011, I was grateful that he had taken care of all his burial plans. Everything carefully outlined and paid for- in advance. What a gift that was to all of us. And what an alternative Adrienne has to offer to both the living who want to plan their end of life rituals, or for those who will be making arrangement for their loved ones.